D2C stands for Direct-to-Consumer. It is a business model where brands sell their products or services directly to end customers, bypassing traditional intermediaries such as wholesalers, distributors, or retailers.
In this model, the brand is in control of everything from product development and marketing to sales and fulfillment, often using online platforms, company websites, or even physical stores as sales channels.
This approach allows brands to build closer relationships with customers, gather valuable data, and offer more personalized experiences, while also potentially increasing profit margins by cutting out middlemen.
D2C is especially popular among digitally native D2C brands and is rapidly growing thanks to the rise of e-commerce and changing consumer preferences