Most direct-to-consumer brands dominate online sales but struggle the moment they open a physical location. They spend thousands on Instagram ads and influencer partnerships, yet their $50,000/month flagship store sits empty because locals can’t find them on Google.
I help D2C brands fix this disconnect.
My Story: From Corporate SEO to D2C Local SEO Specialist
I’m Vedran Markovic, and I help direct-to-consumer brands bridge the gap between their online success and physical store growth through strategic local SEO.
My journey began in the corporate world, where I spent years as an SEO manager for premium brands like Eric Javits, a luxury hat and accessories company. While managing their digital presence, I discovered something most D2C brands miss: local SEO is the secret weapon that connects online customers to physical locations.
My Expertise: Where Online Meets Offline
Specialty: Local SEO strategies for D2C fashion and luxury brands
During my time at Eric Javits, I’ve mastered the unique challenges D2C brands face when expanding beyond pure e-commerce:
- Local keyword optimization for premium fashion brands
- Google My Business optimization that drives qualified foot traffic
- Omnichannel SEO strategies connecting online browsing to in-store purchases
- Seasonal local campaigns for fashion retailers with physical presence
- Location-based content strategies that boost both local and organic rankings
Why D2C Brands Need Local SEO (And Why Most Get It Wrong)
Most D2C brands excel at online marketing but struggle when they open showrooms, pop-ups, or flagship stores.
They treat local SEO as an afterthought, missing massive opportunities to:
- Drive foot traffic from online customers
- Capture “near me” searches in their store locations
- Create seamless omnichannel customer experiences
- Boost local revenue while maintaining online growth
I’ve seen firsthand how the right local SEO strategy can transform a D2C brand’s physical presence from a cost center into a profit driver.
Real Results from Real Campaigns
Working with Eric Javits, I’ve implemented local SEO strategies for small businesses that:
- Increased store visit conversions from online traffic
- Dominated local search results for luxury accessories
- Created seasonal local campaigns that drove both online and offline sales
- Built location-based authority that boosted overall organic rankings
My Global Perspective
Living between Switzerland and Dubai with my wife and two children has given me unique insights into local SEO across different markets.
I understand how local search behavior varies by culture, season, and luxury market preferences.
This international experience helps me create local SEO strategies that work whether you’re a D2C brand in New York, London, or beyond.
Why I Share My Knowledge
After nearly a decade in digital marketing and specializing in local SEO for D2C brands, I’ve seen too many promising brands struggle with the same challenges:
- Treating local SEO like regular SEO (it’s completely different)
- Missing the connection between online traffic and store visits
- Wasting budget on generic local SEO tactics that don’t work for D2C brands
- Failing to optimize for the premium customer journey from online discovery to in-store purchase
That’s why I created this blog. I share real strategies from actual D2C campaigns—not theory, but tactics that drive measurable foot traffic and local revenue.
What You'll Learn Here
Every strategy I share comes from managing local SEO for premium D2C brands.
You’ll discover:
- How to optimize your Google My Business for D2C success
- Local keyword strategies that work for fashion and luxury brands
- Omnichannel SEO tactics that boost both online and offline sales
- Seasonal local SEO campaigns that drive store traffic
- Technical local SEO for brands with multiple locations
Ready to Connect Your Online Success to Physical Locations?
If you’re a D2C brand looking to drive real foot traffic and local revenue, you’re in the right place. I don’t just discuss theory—I share what actually works for direct-to-consumer brands expanding into physical retail.
Want to work together? I offer local SEO consulting specifically for D2C fashion and luxury brands.
Let’s discuss your local SEO strategy
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